Facebook is taking creator monetization to the next level with its Content Monetization beta, a new program designed to simplify how creators earn revenue on the platform. This initiative merges three existing programs—In-stream ads, Ads on Reels, and the Performance Bonus—into one unified system, making it easier for creators to earn money from a variety […]
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Instagram has introduced Teen Accounts and new tools to combat sextortion scams, ensuring safer experiences for users under 18. These updates focus on empowering teens, supporting parents, and blocking potential scammers. Here’s a closer look: 1. Raising Awareness with an Educational Campaign In collaboration with NCMEC and Thorn, Instagram created resources to help teens and […]
Instagram is testing an exciting new feature that lets users reset their content recommendations in Explore, Reels, and Feed. This option allows for a “fresh start,” enabling your recommendations to realign with your current interests and interactions over time. Alongside this, you’ll also have the chance to review and unfollow accounts that no longer resonate […]
Threads has rolled out exciting web tools to enhance content creation and audience engagement: Insights: Access metrics like post views, replies, and follower demographics (age, gender, and location) to optimize your content strategy. Drafts: Save up to 100 posts as drafts, giving you flexibility to refine ideas before publishing. Scheduling: Plan and schedule posts in […]
Google Ads now lets you set up Video experiments with ease, allowing you to test creative variations and measure their impact on key metrics like cost-per-view, cost-per-conversion, and Brand Lift. Here’s how it works: This tool gives you the power to optimize ads based on what resonates most with your audience, driving data-backed decisions. Perfect […]
The global adoption of social media is growing at an impressive pace, as illustrated by this chart tracking usage from 2017 to 2028. In 2017, 2.73 billion people were connected through social platforms, but the figure has seen consistent annual growth, reaching 4.9 billion users by 2023. Projections show this number climbing to 6.05 billion […]
Expanded Text Ads (ETAs) allow advertisers to manually create three headlines and two descriptions, offering control but limited flexibility. In contrast, Responsive Search Ads (RSAs) leverage Google’s machine learning to mix and match multiple headlines and descriptions dynamically, optimizing for better performance based on user behavior and context. Studies show RSAs generate more conversions than […]
With the holiday season approaching, Google Ads has enhanced Performance Max campaigns to help advertisers boost their ROI through smarter automation. Here’s what’s new: 1. Optimize Assets with Experiments 2. AI-Powered Video Enhancements 3. Improved Campaign Flexibility These updates aim to make campaigns more effective and easier to manage, ensuring you hit your marketing goals […]
Facebook has rolled out its new Content Monetization beta, unifying various revenue streams to simplify how creators earn. This program consolidates In-Stream Ads, Ads on Reels, and the Performance Bonus into one framework, enabling creators to monetize a wider range of content formats—from short Reels to text posts and longer videos. The goal is to […]