With the holiday season approaching, Google Ads has enhanced Performance Max campaigns to help advertisers boost their ROI through smarter automation. Here’s what’s new:
1. Optimize Assets with Experiments
- Add videos, images, and text to product feeds to see if they enhance performance.
- Use Final URL expansion to automatically match landing pages to search intent for better conversions.
2. AI-Powered Video Enhancements
- Google AI now flips and shortens video ads for better reach across YouTube’s formats. You remain in control, with the option to remove or disable these edits.
3. Improved Campaign Flexibility
- Performance Max and Standard Shopping campaigns now compete based on Ad Rank, giving advertisers more control when both campaigns target the same products.
These updates aim to make campaigns more effective and easier to manage, ensuring you hit your marketing goals this season. Explore these features today to finish the year on a high note!
