Google Ads now lets you set up Video experiments with ease, allowing you to test creative variations and measure their impact on key metrics like cost-per-view, cost-per-conversion, and Brand Lift. Here’s how it works: This tool gives [...]
India’s internet penetration has surged, with 1.02 billion users expected in 2024. This rapid growth reflects widespread smartphone adoption, affordable data plans, and efforts to bridge the rural-urban divide. The projected 1.6 billion users by 2029 offer [...]
The global adoption of social media is growing at an impressive pace, as illustrated by this chart tracking usage from 2017 to 2028. In 2017, 2.73 billion people were connected through social platforms, but the figure has [...]
Expanded Text Ads (ETAs) allow advertisers to manually create three headlines and two descriptions, offering control but limited flexibility. In contrast, Responsive Search Ads (RSAs) leverage Google’s machine learning to mix and match multiple headlines and descriptions [...]
With the holiday season approaching, Google Ads has enhanced Performance Max campaigns to help advertisers boost their ROI through smarter automation. Here’s what’s new: 1. Optimize Assets with Experiments 2. AI-Powered Video Enhancements 3. Improved Campaign Flexibility [...]
Facebook has rolled out its new Content Monetization beta, unifying various revenue streams to simplify how creators earn. This program consolidates In-Stream Ads, Ads on Reels, and the Performance Bonus into one framework, enabling creators to monetize [...]